We didn’t set out to build a pizza place.

We set out to build a universe — bubbling with curiosity, precision, humor, and just the right amount of chaos. A place where crusts are crisp, cheese is honest, and every menu name feels like a wink to anyone who’s ever stayed up late wondering what if?

I’m Sidd — a lifelong builder wired for story, brand, and bold ideas. Rob’s my co-founder and longtime friend, a pizza wizard with over 20 years in the game and a sixth sense for detail and execution. I spin tales of bold brands and cosmic pizza names. Rob calibrates ovens like NASA aligns satellites. Together, we’re part wild innovator, part pizza perfectionist—one dreaming of the stars, the other perfecting the crust beneath them.

Slice Theory was born from a late-night idea and baked into reality inside an actual ice rink in Ashburn, VA. Yes, it’s cold. Yes, the pizza’s hot. Bring a hoodie.

We’re not scientists (I can barely name all the planets in order — Pluto, I’m still rooting for you), but we’ve always been obsessed with learning: space, entropy, why mozzarella stretches like emotional support string, and how to make something that feels different.

This isn’t our final form. It’s a first iteration. A proof of concept with parmesan on top.

We use premium ingredients because we believe people can taste integrity. We charge a little more because we give a little more. And we keep it weird because food should feel like joy — not just fuel.

We’re still experimenting, learning, messing up, leveling up — all in full view of the community we love.

This is Slice Theory.

The lab is open.